BRAND IDENTITY DESIGNER IN EDINBURGH

Visual identities for Scottish hospitality and wellness businesses that want to be
remembered

Black and white logo featuring a detailed rose illustration with the text 'Jamie Rose Stryker' at the top and 'Design & Illustration' at the bottom, enclosed in a circular border.
Black and white logo featuring a detailed rose illustration with the text 'Jamie Rose Stryker' at the top and 'Design & Illustration' at the bottom, enclosed in a circular border.



A LITTLE ABOUT ME

Hello, I’m Jamie

I'm Jamie — a brand designer working with Edinburgh hospitality and wellness businesses who care about getting the details right. From logo suites and typography systems to full brand guidelines and marketing strategies, I build visual identities that hold up across menus, signage, packaging, websites, and everything in between. Recent and ongoing work includes brand design for Rígh Residences and Coro the Chocolate Café.

Originally from California and now based between Dumfries and Edinburgh, I'm in the city regularly and happy to meet with clients. If you're launching a new business, refreshing an established one, or finally giving your brand the identity it deserves, I'd love to hear about it.

A young woman with long brown hair smiling at the camera against a plain gray wall.

Award-winning designer • 10+ years brand identity experience • Clients across Edinburgh, the UK, and the US • Specialising in hospitality and wellness •

Award-winning designer • 10+ years brand identity experience • Clients across Edinburgh, the UK, and the US • Specialising in hospitality and wellness •


BRAND identity PACKAGES

ESSENTIALS

STARTING FROM

£850

✓ Primary logo design (vector + raster files)

✓ Colour palette + typography system

✓ Brand quick-reference guide

✓ 2 rounds of revisions

✓ Full file pack with usage guide

For new businesses and passion projects that need a strong, considered starting point.

MOST
POPULAR

PREMIUM

STARTING FROM

£1,800

✓ Primary logo + secondary logo + logomark

✓ Colour palette + typography system

✓ Full brand guide document

✓ 1 stationery design (business card or letterhead)

✓ Social media profile kit

✓ 3 rounds of revisions

✓ Full file pack with usage guide

The complete brand identity for businesses ready to show up properly — cohesive, considered, and built to last.

STANDARD

STARTING FROM

£2,800

✓ Primary logo + secondary logo + logomark + icons

✓ Colour palette + typography system

✓ Comprehensive brand guide with lifestyle mockups

✓ Full stationery suite (business card + letterhead)

✓ Social media profile kit

✓ Brand copy: mission statement, tagline + tone of voice

✓ 10 branded Canva social media templates

✓ 1 marketing collateral piece (poster, flyer, or menu)

✓ 4 rounds of revisions

✓ Full file pack with usage guide

A full brand buildout for the businesses that wants everything done properly, in one place, with one designer who cares.


NEED A website TOO?

When the same designer builds the brand and the site together, the typography, spacing, and tone hold up across every touchpoint. No handoff, no inconsistencies, no weeks of back-and-forth between two creatives.


BRAND & WEBSITE BUNDLE from £3,400

The most seamless way to launch — or relaunch — your business. Brand identity and Squarespace website designed together, by one person, with complete visual consistency from logo to live site.


SQUARESPACE WEBSITE from £2,200

Already have a brand you're happy with? A fully designed, brand-aligned Squarespace website — mobile-optimised, thoughtfully built, and handed over with a walkthrough so you can manage it yourself with confidence.


All projects include one round of revisions and a 30-minute handover call. Have something more bespoke in mind? Get in touch — I love an interesting brief.

A woman with long hair, wearing a light-colored jacket and pants, and white boots, standing and smiling while looking at her phone outdoors, against a wall with decorative white outlines of buildings and trees, several potted plants on the ground.

WHAT WORKING with me LOOKS LIKE

1. Discovery call
A free 30-minute conversation to understand your business, your audience, and what you want your brand to do.

2. Brand strategy
A short strategic foundation — who you are, who you're for, and the tone and feel that will carry the visual work.

3. Design exploration
Initial directions presented for your feedback, refined into a single direction we develop fully.

4. Refinement and rollout
The full identity system built out across logos, type, colour, and any collateral in your package.

5. Delivery and handover
A complete file pack with usage guide, plus an optional 30-minute handover call so you know exactly how to use everything.


A woman standing on a sandy beach near saltwater plants, with the Golden Gate Bridge in San Francisco in the background, partially shrouded in fog, wearing sunglasses, a white jacket, and carrying a backpack.

DESIGN PORTFOLIO

Some of my favourite projects, each designed with purpose and care. From custom brand identities, to illustration, to website design and more.

Frequently Asked Questions

  • My brand identity packages start at £850 for the Essentials package and run up to £2,800 for the full Standard package. The brand and website bundle starts at £3,400 if you need both. Every package is a starting point — bespoke projects with larger scope, more deliverables, or strategic work are quoted individually.

  • A typical brand identity project runs three to six weeks from kick-off to delivery, depending on package size and how quickly we move through feedback rounds. The Essentials package can sometimes wrap in two weeks; a full Standard package with extensive deliverables may run longer.

  • A logo is a single mark. A brand identity is the full visual system your business uses to show up in the world — logos, typography, colour, tone of voice, the way it all comes together across menus, signage, websites, social media, and packaging. A logo alone rarely does the job for a business that wants to look properly considered.

  • Yes — every package above Essentials includes a brand guide document so anyone working with your brand (other designers, your printer, your social media manager) knows exactly how to use it. The Standard package includes a comprehensive guide with lifestyle mockups.

  • Sometimes, yes — though I usually push back gently if I think it's the wrong call for your business. A logo without a supporting visual system tends to fall apart the moment you need to design anything else. The Essentials package at £850 is the minimum scope that gives you a logo plus the supporting pieces (colour, type, basic guide) you'll actually need.

  • Yes — I'm in Edinburgh regularly and happy to meet for a coffee, wether in New Town, Stockbridge, the West End, or anywhere else. Most of the actual design work happens remotely, but in-person discovery and handover meetings are often where the best ideas come up.

  • My focus is hospitality and wellness — hotels, restaurants, cafés, studios, therapists, and independent businesses with something distinct to say. I've worked with clients including Rígh on George Street and Coro, alongside lifestyle and wellness brands across the United Kingdom and the United States.


Ready to build something special?

Edinburgh-based, working with hospitality and wellness brands across the city and beyond. Get in touch for a free 30-minute discovery call.



You might also like:

Web design in Edinburgh →
A brand-aligned website, mobile-optimised and built with care.

Full design portfolio →
Recent work for hospitality, wellness, and lifestyle brands.

About Jamie →
Ten years of design, from California to Scotland.